Red Dot Public Relations has experience across a number of industries and disciplines. Our services range from social media, brand identity, marketing communications, media and industry relations, event planning, meeting facilitation, issues advocacy and crisis management, public and community affairs, to corporate social responsibility and eco-marketing.

Practice Areas

Red Dot Public Relations offers clients a wide-range of marketing and communication programs which are implemented by seasoned practitioners. While we are a boutique agency, our service offerings and breadth and depth of knowledge and expertise has enabled us to build comprehensive, successful, and value-added, marketing and public relations programs that rival traditional, large agencies.

Having worked closely with many clients including corporate, government, private, and not-for-profit entities, our experience covers a wide array of industries, practice and specialty areas such as:

Helping you to stand out from the crowd.

• Agriculture
  Whether it is the production and/or farming of a particular food or forestry source, or the development of a new technique or program, Red Dot Public Relations’ Agriculture Practice Group develops key programs to create awareness and promote brand identity, actionable policies, or issues.
• Food & Beverage
  The Red Dot Public Relations Food and Beverage team specializes in the development and conceptualization of building brand awareness and identity to our food and beverage clients. Whether it is a restaurant or bar, hotel, resort, casino, food and/or alcohol manufacturer, the Red Dot F&B Team delivers results.
• Environmental
  A very specialized practice group within Red Dot Public Relations, our environmental practice unit is called the Go Green with Red™ team. The Go Green with Red practice unit, focuses on the development of specific promotional programs that center around environmental and sustainable issues and grassroots campaigns. Whether the client’s programs centers around sustainable management, stewardship, public policy, or the introduction of new renewable technologies and advancements, the Go Green with Red team has the breadth and depth of knowledge and experience in environmental advocacy and promotions that produces results. Please also see Sustainability & Eco-marketing under Specialty Areas.
• Corporate Communications
  The core foundation of any company is its reputation and perception internally and within the marketplace. At Red Dot Public Relations, we work with companies to develop strategic positioning and messaging that garners positive perceptions about a company, product and/or service. Hence, fundamentally changing behavior and achieve a client’s core business objectives with measurable results – we call this Reputation Management or Corporate Communications.
• Healthcare
  Our Healthcare practice serves clients across a broad range of the healthcare sector including biotechnology, consumer-health products, medical procedures and devices, insurance and associations, and hospital systems. From awareness programs, crisis management, policy initiatives to new product launches, our seasoned Healthcare team members offers our clients sound strategies, well-planned campaigns, and expertise that delivers results.
• Consumer
  At Red Dot Public Relations, we realize that consumers have more brands to choose from then ever before. By building innovative and creative marketing and communication campaigns, we help companies connect their brands with consumers that resonate, influence, and create a relationship – helping our consumer clients rise above the noise and assist in developing brand loyalty.
• Retail
  Whether our clients are brick and mortar or online, the Retail Group at Red Dot Public Relations develops marketing and communication programs that increases a retailer’s reputation within the marketplace and consumer base, hence increasing brand equity. By working with our clients in developing strategic campaigns that are innovative and creative, we have been able to successfully launch, promote, and rebuild brands that sell.
• Technology
  With over 20 years of experience in building successful and innovative communication and marketing campaigns in the technology world, each team member is well-versed and respected within the technology media and analyst communities. From start-ups to Fortune 500 companies, our technology team has worked on a myriad of technologies including emerging tech, consumer, wireless, semiconductors, supercomputers, network systems, visual workstations, servers, storage, operating systems, routers, and a whole host of other enterprise and government software and hardware products and services. In addition, our technology team has been involved with many advanced clean technology programs, lending this practice unit to have a wide-variety of experience and expertise.
• Banking & Insurance
  At Red Dot Public Relations, we have successfully implemented several strategic and meaningful campaigns that built awareness for our banking and insurance client’s products and services. Having worked with several large banking and insurance companies nationwide, our B&I team is sure to produce results for you.
• Government Relations
  From working with municipalities to corporations, the Governmental Relations Team of Red Dot Public Relations develops world-class strategies that are uniquely tailored to achieve our client’s goals. Understanding that government policies – at all levels – impacts constitutes and the bottom line of every industry, our government relations professionals work to create opportunities and develop communication tools that solve problems and speak to how the government can play a role in the outcome.
• Legal Affairs
  The Legal Affairs unit of Red Dot Public Relations provides a myriad of marketing and communications services for our clients. Whether it is a law firm looking to promote itself in a non-evasive and sophisticated way or a company facing potential legal action, we develop programs that resonate with our clients respectfully and successfully.
• Travel & Tourism
  Whether our clients are looking to promote travel, recreation, or stay-action products and services, the Travel & Tourism team of Red Dot Public Relations develops marketing and communication campaigns that succeed.
• Not-for-profit
  Red Dot Public Relations works closely with not-for-profit organizations and corporate charitable foundations that seek to build awareness and raise funds. As a part of the Not-for-profit team, we assist our clients in developing strategic communication campaigns that strengthens an organization’s mission and goals.

Specialty Areas

• Sustainability & Eco-Marketing
  
  Go Green with Red™As part of the Go Green with Red™ initiative, Red Dot Public Relations works with companies and government municipalities to develop and promote green, sustainable, and eco-friendly programs that resonate. With our extensive experience in developing strategic environmental programs that implement good stewardship initiatives and grassroots campaigns, we have been very successful in delivering measurable results for our clients. With Red Dot Public Relations, you are not getting the “run of the mill” type of agency. You get -

  • Green Experts – known as GREENtreprenuers, our Go Green with Red™ team has over 20 years of expertise and experience in environmental issues and standards;
  • Clear Strategists – we build clean and concise programs that are backed by extensive strategy and planning;
  • Green Credence – we adhere to the standard of promoting campaigns that true and accurate – greenwashing and green sheen is not acceptable to us;
  • Market Responsibly – we keep on top of standards, guidelines, and certification programs in order to promote our clients responsibly
  • 3 Es – we embody the three Es – to Educate, Evangelize, and Embrace eco-practices.
  • Non-traditional – we bring innovation and uniqueness to any program

  As a part of our Go Green with Red™ program, we have developed a blog which profiles green organizations, provides green tips, and highlights challenges associated with sustainable marketing programs. We can be found at www.gogreenwithred.blogspot.com. Why Not Go Green with Red™.
  

• Corporate Social Responsibility (CSR)
  Corporate Social Responsibility (CSR) is an emerging area of interest for companies around the world and is fast becoming a key role in a company’s overall reputation. As a part of this role, our CRS practice team works with clients to develop programs that invests and integrates the client within the communities in which they operate. Hence, the Red Dot Public Relations’ CSR team develops strategic and communicative programs that expresses a company’s commitment to behave ethically, demonstrate a responsible role in the community and in the environment, and contributes to economic development.
• Community Affairs
  Our Community Affairs team helps companies to develop programs that manage their corporate citizenship effectively – whether it is financial, product, or service contributions and/or resources to the community, we work with our clients to build strong community ties and brand loyalty.
• Issues Advocacy
  Red Dot Public Relations assists organizations to effectively carry-out grassroots campaigns aimed at changing attitudes and behaviors. As a part of our Issues Advocacy Group, we work closely with community and governmental organizations to mobilize support and raise awareness of public policy concerns, grassroots campaigns, and issue initiatives that delivers powerful results.
• Social Network Marketing
  One of the unique services that Red Dot Public Relations brings to our clients is the experience in using advanced technology and innovative communication strategies. Having several team members that specialize in technology marketing, we truly understand what mediums are available and how it can help advance our client’s promotional campaigns. Hence, we are able to bring our clients some unique opportunities and tools including, but not limited to, company controlled blogs, YouTube video streams, MySpace, Facebook, Twitter, MeetUp and LinkedIn group pages, wikis, podcasting, webinars, and so on.

Client Services

Red Dot Public Relations uses proven public relations and marketing strategies to help our clients develop world-class reputations and brand awareness. Focusing on key business, marketing, and public relations objectives, we create programs that deliver results. Red Dot Public Relations provides the following client services:

Your partner every step of the way.

• Strategic Counsel and Planning
  Red Dot Public Relations works with clients to identify key competitive strengths and differentiators, and craft media-savvy messages and positioning plans that communicate a company’s core value proposition and vision. Combined with the agency’s experience and expertise across a wide variety of industries, we develop programs that generate positive responses.
• Brand Identity
  Leonardo da Vinci once stated “All our knowledge has its origins in our perceptions;” and the perception of a company’s brand is key to how the public will receive them. Whether building company recognition or a product/service brand identity, Red Dot Public Relations works to bridge the gap between the perception and the reality of a consumer’s brand recognition through our Brand Identity program.
• Crisis & Issues Management
  Red Dot Public Relations assists clients to identify potential crisis issues and devise critical communication plans that integrate key messaging and positioning while laying the ground work on who, what, where, and how items/issues are handled. The main missions of the plan is to be as optimally prepared for any given situation and maintain a sense of positivism. In addition, should a crisis take place, the Red Dot Public Relations expert team will be there to assist and guide a client throughout the event.
• Media & Industry Relations
  With an extensive knowledge of various industry and media mediums, Red Dot Public Relations is able to identify the best media and industry targets for our clients through our Media & Industry Relations program. Supplying firsthand intelligence, interview logistics, reporter biases, “hot-button” issues, and the focus of pending coverage, Red Dot Public Relations is able to filter and prioritize media and industry programs in accordance to our clients’ best interests.
• Broadcast Services
  Red Dot Public Relations’ extended team offers a broad range of broadcast expertise including production services, scripting and editing of video news releases, b-roll shoots, podcasting, Public Service Announcements (PSAs), training videos, satellite media tour coordination, and spokesperson placement.
• Media Tours
  Red Dot Public Relations provides services to cover all elements of a media tour. These include: identifying key geographic markets to tour, booking meetings, developing comprehensive tour-specific briefing materials, logistical planning and on-site support, and interview staffing and debriefs. The agency’s extensive tour experience helps clients achieve media tours that deliver strong logistical management and cost efficiencies while driving positive coverage.
• Editorial Planning
  Red Dot Public Relations maintains close contact with key media influencers to stay abreast of long- and short-lead editorial plans, and devises strategies that take advantage of those opportunities.
• Media Training
  Red Dot Public Relations offers half-day and full-day sessions that teach participants to communicate their key messages successfully during media interviews. Sessions include videotaped practice interviews in which the trainer role-plays reporters asking a mix of easy and tough, and sometimes unfriendly questions about the participants’ businesses. Constructive critiques of videotaped interviews typically include message counseling. The instruction also covers techniques for structuring responses to reporters’ questions, how much to say when answering a question, how to “bridge” from the reporter’s question to your key messages, how to be “quotable,” and how to avoid a reporter’s “traps.”
• Strategic Research
  Red Dot Public Relations provides strategic, in-depth research and analysis on media trends that impact clients’ businesses. Tracking and analyzing media coverage and analyst reports, we are able to help our clients anticipate and capitalize on consumer and industry trends. Some of the programs we offer under this program include:

  • Coverage Analysis
  • Benchmarking
  • Pre-announcement Issues Research
  • Custom Account Services & Tools

• Speakers Bureau Management
  Red Dot Public Relations offers an extensive speaker’s bureau service enabling clients to be positioned as issue experts.
• Internal Communications
  Having an effective internal communication program is vital in addressing organizational concerns or issues. Red Dot Public Relations works with our clients to develop internal communication programs that establish clarity and maintain organizational structure.
• Entertainment Marketing
  Red Dot Public Relations has worked with several celebrities and celebrity-inspired events and programs. As a part of our entertainment marketing program, we help clients identify the best course of action and involvement and devise marketing programs that are unique and successful.
• Meeting Facilitation
  There are times within an organization when an impartial meeting facilitator is necessary to conduct a meeting for a common purpose, solve a problem, or simply exchange ideas and information. At Red Dot Public Relations, we have a group of team members that have assisted many companies and government entities conduct productive meetings and retreats successfully.
• Conference and Event Planning
  Red Dot Public Relations offers experience and expertise in coordinating events that drive attendance and help clients succeed in conveying messages that generate positive media coverage. The agency offers comprehensive services including logistical planning and on-site support, developing and distributing alerts and actionable items to draw attendance, briefing materials, and logistical management.
• Collateral Development
  Red Dot Public Relations offers an extensive array of collateral development including press releases, byline articles, advertorials, advertisements, direct mailers, online content, newsletters, brochures, e-books, annual reports, and taglines.